Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

by Judy F. Graham

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Designed to be used alone or packaged WITH ANY core texts in consumer behaviour.

This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.

  • ISBN10 0136027164
  • ISBN13 9780136027164
  • Publish Date 25 August 2009 (first published 27 August 2003)
  • Publish Status Active
  • Publish Country US
  • Imprint Pearson
  • Edition 2nd edition
  • Format Paperback
  • Pages 192
  • Language English