Services Marketing: International Edition (The Prentice-Hall series in marketing)

by Christopher H Lovelock and Jochen Wirtz

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This comprehensive text provides a managerial overview of services by combining conceptual rigor with practical applications.
  • ISBN10 0132056763
  • ISBN13 9780132056762
  • Publish Date 12 December 2007 (first published 1 October 1983)
  • Publish Status Out of Print
  • Out of Print 15 March 2021
  • Publish Country US
  • Imprint Pearson
  • Edition 6th edition
  • Format Paperback
  • Pages 672
  • Language English