As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
- ISBN13 9781466673571
- Publish Date 30 December 2014 (first published 1 January 2014)
- Publish Status Active
- Publish Country US
- Imprint Idea Group,U.S.
- Edition 4 Volume Set
- Format Hardcover
- Pages 2214
- Language English