What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
- ISBN13 9781403901705
- Publish Date 23 November 2004 (first published 1 January 2004)
- Publish Status Active
- Publish Country US
- Imprint Palgrave Macmillan
- Edition 2005 ed.
- Format Hardcover
- Pages 271
- Language English