Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing plan. Rather than attempting to cover all aspects of the marketing plan, the book mainly focuses on the anlaysis pertaining to a product's environment, customers and competitors.
- ISBN10 0071122249
- ISBN13 9780071122245
- Publish Date 1 August 2001 (first published February 1988)
- Publish Status Out of Print
- Out of Print 5 November 2004
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Edition International student edition
- Format Paperback
- Pages 272
- Language English