This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
- ISBN10 0195071085
- ISBN13 9780195071085
- Publish Date 20 August 1992 (first published 1 January 1992)
- Publish Status Active
- Out of Print 8 April 2022
- Publish Country US
- Imprint Oxford University Press Inc
- Format Hardcover
- Pages 400
- Language English