Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.
- ISBN10 0887308244
- ISBN13 9780887308246
- Publish Date 1 July 1999 (first published 5 October 1995)
- Publish Status Out of Stock
- Out of Print 14 July 2011
- Publish Country US
- Publisher HarperCollins Publishers Inc
- Imprint HarperCollins
- Edition HarperPerennial ed
- Format Paperback
- Pages 255
- Language English