Collins Business Essentials Series

Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market--leading firms to illuminate every dimension of managing a market--focused business strategy. All industries which rely on technology -- not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry -- must learn to thrive Inside the Tornado.

Crossing the Chasm

by Geoffrey A Moore

Published 1 November 1991

Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace.

With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging technology marketplace.

Based on the revolutionary model derived from Geoffrey Moore's extensive experience in high-tech markets, "Crossing the Chasm" is the definitive book on a vital, rapidly growing but capricious market."Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges." -- Robert K. Weller S.V.P., North American Business Group "Geoff Moore's book is full of good medicine for bad marketing."" -- Computer Letter" "Must reading for anybody in high tech."--William V. Campbell, President and CEO, GO Corporation

3rd Edition Crossing the Chasm

by Geoffrey A Moore

Published 28 January 2014