Managers are finding it hard to attract and retain customers in the on-line economy. Fresh models are needed to determine what it takes to prosper when customers are the most precious resource. This book does just that by examining the unorthodox companies dominating the market and revolutionizing business. Fred Wiersema explains why traditional methods, such as size of the company or total sales, are no longer adequate markers of a company's prowess or future prospects. By providing new sales growth and market value indexes this book shows readers how to recognize the movers and shakers in the industry.
- ISBN10 0743217411
- ISBN13 9780743217415
- Publish Date 18 April 2002 (first published 31 December 1939)
- Publish Status Active
- Imprint Free Press
- Format eBook
- Language English