Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.
- ISBN10 0465002021
- ISBN13 9780465002023
- Publish Date 9 June 2006 (first published 6 January 2003)
- Publish Status Out of Print
- Out of Print 30 December 2008
- Publish Country US
- Imprint Basic Books (AZ)
- Edition 2nd ed.
- Format Paperback
- Pages 272
- Language English