* Written by renowned specialists in brand management, marketing strategy and a rising star in the branding firmament
* Extensive teaching aids accompany the book
* In co-operation with Oxford Learning Lab, on-line streamed video supports this book
- ISBN13 9781136445194
- Publish Date 28 October 2010 (first published 1 January 2010)
- Publish Status Active
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Edition 4th edition
- Format eBook
- Pages 482
- Language English