Leslie De Chernatony

5 books • 2 series

Jan 1, 2010
Cover of Creating Powerful Brands

Creating Powerful Brands

Jul 19, 2006
Cover of Branding Bundle

Branding Bundle

Mar 1, 2006
Cover of Book of Abstracts

Book of Abstracts

Feb 18, 2005
Cover of Modelling Social Discourse as a Route to Internal Brand Building

Modelling Social Discourse as a Route to Internal Brand Building (Working Paper S. 2005, #6)

Apr 10, 2001
Cover of From Brand Vision to Brand Evaluation

From Brand Vision to Brand Evaluation (Chartered Institute of Marketing (Paperback))