Millions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more! Covering all major search engines, this powerful guide discloses: * The "$100 Bidding Myth": why outbidding competitors rarely results in more traffic * Simple website changes that can increase sales by 500% * How to drive 80% or more of online revenues with rare superconverter keywords * Winning strategies of the world's top search marketers * The best ads on the internet and how to write them * The real factors for driving high click-through rates * How to find competitors' budgets, ad copy, and best keywords * How to manage bids without expensive bid-management software * And more!
- ISBN10 161308272X
- ISBN13 9781613082720
- Publish Date 17 March 2014 (first published 1 January 2010)
- Publish Status Active
- Publish Country US
- Imprint Entrepreneur Press
- Edition 2nd ed.
- Format eBook
- Pages 292
- Language English