Franchising is big business. Witness the continued proliferation of such classic name brands as McDonald's and Burger King as well as upstarts like Subway, Boston Market, and Au Bon Pain. This updated edition offers those considering a franchise or even seasoned franchise pros with all of the information they need to select the right franchise, negotiate the best deal, and successfully launch and run a profitable operation.
- ISBN10 0471291943
- ISBN13 9780471291947
- Publish Date 10 May 1999 (first published 1 December 1991)
- Publish Status Out of Stock
- Out of Print 28 September 2011
- Publish Country US
- Imprint John Wiley & Sons Inc
- Edition New edition
- Format Hardcover
- Pages 416
- Language English