The objective of advertising is to change the behaviour of the consumer so they purchase more of the product. That, at any rate, is the theory. But Jimmy Lyle may have taken things a bit too far with his controversial strategy for the UK launch of Kwench! When the new orange soft-drink hits the streets, it triggers a series of events he could not have anticipated. Certainly he never dreamed it would plunge him into the twilight world of synchronised swimming. Nor did he think it would end in murder ...
- ISBN10 1408833204
- ISBN13 9781408833209
- Publish Date 30 August 2012 (first published 5 March 1998)
- Publish Status Active
- Publish Country GB
- Imprint Bloomsbury Publishing PLC
- Format Paperback
- Pages 320
- Language English