For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
- ISBN10 1292153261
- ISBN13 9781292153261
- Publish Date 18 December 2016 (first published 12 February 1998)
- Publish Status Out of Print
- Out of Print 15 March 2021
- Publish Country GB
- Imprint Pearson Education Limited
- Edition 8th edition
- Format Paperback
- Pages 496
- Language English