The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson

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Book cover for The Long Tail

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Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business.
  • ISBN10 1401384633
  • ISBN13 9781401384630
  • Publish Date 11 July 2006 (first published 1 January 2006)
  • Publish Status Active
  • Imprint Hachette Books
  • Format eBook
  • Pages 288
  • Language English