Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

by Michael Czinkota, Ilkka Ronkainen, and Masaaki Kotabe

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Book cover for Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

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The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.
  • ISBN13 9781606490358
  • Publish Date 16 December 2009 (first published 1 January 2009)
  • Publish Status Transferred
  • Publish Country US
  • Imprint Business Expert Press
  • Format Paperback
  • Pages 400
  • Language English