Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
Disneyland Resort, Paris: The Marketing MixManchester United Football Club: Marketing the BrandThe Growth of the Online Retail Travel MarketHilton Head Island, USA: The Leisure Island for Golf and Leisure ShoppingHealth, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
- ISBN10 1281008974
- ISBN13 9781281008978
- Publish Date 1 January 2012 (first published 15 December 2004)
- Publish Status Active
- Out of Print 21 April 2015
- Publish Country US
- Publisher Taylor & Francis Ltd
- Imprint Routledge
- Format eBook
- Pages 288
- Language English