Dr Susan Horner is Associate Professor in Hospitality, Tourism and Events Management at Plymouth University, UK.Susan wrote her first book ‘Marketing for Hospitality’ in 1996 and has gone on to write further books with collaborators including Professor John Swarbrooke and Professor Stephen Ball. Susan’s books include key texts such as Consumer Behaviour in Tourism, International Cases in Tourism Management, Business Travel and Tourism and Leisure Marketing. These books are used internationally and have been translated into a variety of languages including Chinese.
Among her other skills Susan has an interest in the learning styles of hospitality students and relationship marketing and management issues for hospitality. She has also developed an international reputation as a marketing specialist and been responsible for the academic content of hospitality courses at undergraduate and postgraduate level that have been delivered both locally and internationally. During her academic career she has encouraged both undergraduate and postgraduate students to publish their research at various academic conferences.
