Eric Butow is the CEO of Butow Communications Group (BCG), an online marketing ROI improvement firm in Jackson, California. Eric has authored or co-authored numerous books since 2000. His latest titles include Pro iOS Security and Forensics (Apress), Programming Interviews for Dummies (Wiley), Instagram for Dummies (Wiley), and Ultimate Guide to Social Media Marketing (Entrepreneur Press). When Eric isn't writing or running his business, you'll catch him enjoying time with friends, enjoying the weather of the Sierra foothills, and helping his mother run her infant and toddler daycare business.