Instagram For Business For Dummies

by Jennifer Herman, Eric Butow, and Corey Walker

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Leverage the power of Instagram to promote your brand


Instagram is the photo- and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there.


Instagram For Business For Dummies shows you how to use the app to connect with your audience in a meaningful way as you showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.





Install the app, set up your account, and track analytics

Upload your photos and videos, and expand your reach with hashtags

Use Instagram Stories and live video

Create paid ads to reach your target audience



Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way—and instantly get ahead of the competition.
  • ISBN10 1119439817
  • ISBN13 9781119439813
  • Publish Date 11 January 2018 (first published 14 December 2017)
  • Publish Status Out of Print
  • Out of Print 4 February 2021
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Paperback
  • Pages 320
  • Language English