George S Day

23 books • 5 series

George S. Day is the Geoffrey T. Boisi Emeritus Professor and senior fellow of the Mack Institute for Innovation Management, at the Wharton School of the University of Pennsylvania. He is the author of nineteen books on marketing, innovation, and strategic management.
Apr 13, 2025
Cover of Innovate to Grow

Innovate to Grow (Palgrave Executive Essentials)

Oct 1, 2019
Cover of See Sooner, Act Faster

See Sooner, Act Faster (Management on the Cutting Edge)

Jan 1, 2013
Cover of Innovation Prowess

Innovation Prowess

Oct 1, 2012
Cover of Marketing Research 11E

Marketing Research 11E

Jul 2, 2010
Cover of Strategy from the Outside in

Strategy from the Outside in

Jan 1, 2010
Cover of Strategy from the Outside in (Pb)

Strategy from the Outside in (Pb)

May 19, 2009
Cover of Extended Intelligence Networks

Extended Intelligence Networks

May 18, 2009
Cover of Network Challenge (Chapter 16), The

Network Challenge (Chapter 16), The

May 1, 2006
Cover of Peripheral Vision

Peripheral Vision

Oct 9, 2001
Cover of Essentials of Marketing Research

Essentials of Marketing Research

Jul 1, 2001
Cover of Wharton Gerencia de Tecnologias Emergentes

Wharton Gerencia de Tecnologias Emergentes

Feb 1, 2001
Cover of Comprender, Captar y Fidelizar a Mejores Clientes

Comprender, Captar y Fidelizar a Mejores Clientes

Jun 1, 2000
Cover of La Organizacion Que Actua En Funcion del Mercado

La Organizacion Que Actua En Funcion del Mercado

Dec 7, 1999
Cover of Market Driven Strategy

Market Driven Strategy

Nov 19, 1999
Cover of The Market Driven Organization

The Market Driven Organization

Jul 1, 1997
Cover of Strategic Business Planning

Strategic Business Planning

Mar 1, 1996
Cover of Investigacion de Mercados - 3b

Investigacion de Mercados - 3b

Sep 1, 1990
Cover of Marketing Driven Strategy

Marketing Driven Strategy

Nov 17, 1987
Cover of Marketing Public Transit

Marketing Public Transit

Dec 1, 1986
Cover of Analysis for Strategic Market Decisions

Analysis for Strategic Market Decisions (West series on strategic market Management)

Jan 1, 1980
Cover of Marketing Research

Marketing Research (Marketing S.) (Wiley series in marketing)

Jan 1, 1976
Cover of Essentials of Marketing Research, 3rd Edition with SPSS 13.0 Set

Essentials of Marketing Research, 3rd Edition with SPSS 13.0 Set

Apr 1970
Cover of Buyer Attitudes and Brand Choice Behavior

Buyer Attitudes and Brand Choice Behavior