Explosive technological change is rapidly creating countless new market opportunities. The author provides a proven market-driven approach to formulating and implementing competitive strategy at the business unit level - "in the trenches". Day introduces the five critical strategic choices that managers must make - in selecting channels, in product differentiation, in pricing - that will yield a competitive advantage.
- ISBN10 0029072115
- ISBN13 9780029072110
- Publish Date 1 September 1990
- Publish Status Out of Stock
- Out of Print 16 December 1999
- Publish Country US
- Publisher Simon & Schuster
- Imprint The Free Press
- Format Hardcover
- Pages 405
- Language English