Essentials of Marketing Research, 3rd Edition with SPSS 13.0 Set

by V. Kumar, David A. Aaker, and George S Day

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  • ISBN10 0471718106
  • ISBN13 9780471718109
  • Publish Date 1 January 1976
  • Publish Status Active
  • Publish Country US
  • Imprint John Wiley & Sons Inc
  • Format Hardcover
  • Language English