Strategy from the Outside in: Profiting from Customer Value

by George S Day and Christine Moorman

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  • ISBN10 6612764732
  • ISBN13 9786612764738
  • Publish Date 2 July 2010
  • Publish Status Active
  • Out of Print 28 September 2011
  • Publish Country US
  • Imprint McGraw-Hill
  • Format eBook
  • Pages 304
  • Language English