Ian Chaston

25 books • 3 series

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management. 
May 30, 2017
Cover of The Technological Entrepreneur’s Playbook

The Technological Entrepreneur’s Playbook

Feb 13, 2017
Cover of Technological Entrepreneurship

Technological Entrepreneurship

Nov 3, 2015
Cover of Entrepreneurial Marketing

Entrepreneurial Marketing

Jan 1, 2015
Cover of Online Marketing and Big Data Exploration

Online Marketing and Big Data Exploration

Jan 1, 2015
Cover of Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

Sep 2, 2013
Cover of Small Business Marketing

Small Business Marketing

Dec 31, 2012
Cover of Marketing Bundle with Dictionary

Marketing Bundle with Dictionary

Apr 11, 2012
Cover of Public Sector Reformation

Public Sector Reformation

Feb 27, 2012
Cover of Strategy for Sustainable Competitive Advantage

Strategy for Sustainable Competitive Advantage (Routledge Research in Organizational Behavior and Strategy)

May 11, 2011
Cover of Public Sector Management

Public Sector Management

Nov 3, 2009
Cover of Entrepreneurial Management in Small Firms

Entrepreneurial Management in Small Firms

Jun 1, 2009
Cover of Boomer Marketing

Boomer Marketing

Jan 4, 2004
Cover of Knowledge-Based Marketing

Knowledge-Based Marketing

Aug 28, 2003
Cover of Small Business E-Commerce Management

Small Business E-Commerce Management

Jan 31, 2002
Cover of Small Business Marketing Management

Small Business Marketing Management

Sep 16, 2000
Cover of E-Marketing Strategy

E-Marketing Strategy

Mar 23, 2000
Cover of Entreprenerial Marketing

Entreprenerial Marketing

Jul 28, 1999
Cover of New Marketing Strategies

New Marketing Strategies

May 10, 1999
Cover of Rounding the Horn

Rounding the Horn

Oct 1, 1992
Cover of Customer-focused Marketing

Customer-focused Marketing (McGraw-Hill Marketing for Professionals)

Jan 30, 1992
Cover of 50 Problem Solving Activities

50 Problem Solving Activities

Dec 1990
Cover of Managing for Marketing Excellence

Managing for Marketing Excellence

Sep 1, 1989
Cover of Managerial Effectiveness in Fisheries and Aquaculture

Managerial Effectiveness in Fisheries and Aquaculture (Fishing News Books)

Sep 1, 1989
Cover of Business Management in Fisheries and Aquaculture

Business Management in Fisheries and Aquaculture (Fishing News Books)