This title is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and "real world" case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance.
- ISBN10 0333990307
- ISBN13 9780333990308
- Publish Date 31 January 2002
- Publish Status Out of Print
- Out of Print 20 June 2006
- Publish Country GB
- Imprint Palgrave Macmillan
- Format Hardcover
- Pages 288
- Language English