Fishing News Books
3 total works
This text introduces selected aspects of those behavioural skills that are required of individuals if they are to be effective as managers in fisheries and aquaculture. Executives are frequently appointed to managerial posts because of their skill in, for example engineering, finance or marketing. But, they may be unable to motivate others and this managerial efficiency can result in low profitability or even failure. All managers need to work with and through subordinates to optimes organisational performance. Each concept in the book is presented in the form of a lively case history of actual situations in fisheries or aquaculture. These are analysed in detail but simplified to highlight specific issues. Practising managers, public sector advisors and students will all find the book full of helpful guidelines and the principles outlined could resolve many real-life problems.
This text is designed for the practising manager who wishes to upgrade his knowlege of modern management methods and for the public sector advisor who typically has a scientific background. Because it can be used as the basis for a college level introductory syllabus on commercial management in the industry, it is also suitable reading for the manager with no formal management training. The book's objective is to describe the concept of strategic management where future plans are based upon a detailed analyis of a company's strengths and weaknesses relative to the business environment. To execute a business strategy requires finance, marketing, production and personnel management. These skills are carefully introduced by presenting them in the context of actual examples drawn from fisheries and aquaculture.
This text describes how the concepts and practice of modern marketing management can be applied in the fisheries and aquaculture industry. It explains how an improvement inn business management, especially in marketing can increase both sales and profits. The early chapters focus on the concept of satisfying customer need and the use of market research to construct marketing system models which can be used to correctly position existing products and formulate plans for new products or strategies. Then it is shown that execution of marketing programmes involves the other variables of price, promotion and distribution. Application and control of these variables is described with examples from various sectors of the industry. The text assumes no previous knowledge of marketing, being designed for use by practising managers in the commercial and public sectors and to provide an introductory text for courses on businees management in fisheries and aquaculture.