Television

by Barrie Gunter and Carmel McLaughlin

Published March 1992
This book, which looks at the ITC's 1991 survey of attitudes to television, provides an overview of the public's view about key broadcasting issues including people's use of television and their opinions about what they see. This survey, which was begun by the Independent Broadcasting Authority, has (except for 1978) run every year since 1970. Each year the survey asks a "core" series of identical questions on viewers' opinions about Independent Television and for comparision purposes about the BBC. These questions deal with people's possession of broadcasting and other home entertainment hardware, such as TV sets, video recorders and home computers; their reception of different television services (satellite, cable and teletext); and their opinions relating to programme standards, the role of TV news, impartiality, taste and decency issues and the regulation of television.


Seeing is Believing

by Barrie Gunter and Rachel Viney

Published January 1994
This monograph examines the perceptions and opinions of mainstream and minority religious groups in the United Kingdom about religion and television. Based on extensive qualitative and survey research, this book examines the degree of satisfaction with current forms of religious television, and explores the range of views about, and demands for, different kinds of religious broadcasting in the future. The book represents the most comprehensive analysis of public opinion about religious television ever undertaken in the UK. It comes at a time when a rapidly evolving broadcasting industry is opening up new opportunities for different forms of religious programming and greater access to television for various religious groups. The research assesses the specific needs and requirements of different religious faiths, and reveals their growing hope for better access to television air time in the future, an increased demand for a variety of religious broadcasting forms, and a general acceptance of a need for regulation. The research evidence should be of interest to religious programme makers and broadcast regulators alike.