The Reactive Viewer: Review of Research on Audience Reaction Measurement (Independent Television Commission Research Monograph.)

by Barrie Gunter and Mallory Wober

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  • ISBN10 086196358X
  • ISBN13 9780861963584
  • Publish Date April 1992
  • Publish Status Active
  • Out of Print 9 November 1998
  • Publish Country GB
  • Imprint University of Luton Press
  • Format Hardcover
  • Pages 140
  • Language English