This work is part of a series of management-training texts allying student-centred learning to core business knowledge. Each text provides a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a highly-developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. Using a wide range of examples and cases, this book is designed to enable managers to develop, implement and evaluate a business policy which should help them to achieve their organization's goals. It should also allow both the student and the manager to understand the interaction of the external and internal business environment.

Effective Marketing

by Alan Anderson

Published 4 June 1994
This text is part of a series of management-training texts allying student-centred learning to core business knowledge. Each text will be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly-developed activity-based approach to learning and link key generic managment skills to underpinning knowledge and concepts. Using a unique balance of theory, cases and practical exercises, this book aims to develop and refine an understanding of the marketing concepts and to ally this to the acquisition of practical marketing skills and techniques. It should be essential reading for business studies students and executives new to marketing.

This work is part of a series of high-quality management-training texts allying student-centred learning to core business knowledge. Each text provides a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a highly-developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. This book presents a realistic picture of people working in organizations in an attempt to understand their behaviour and to provide managers with the tools and insights necessary to create an effective organization.

This volume is part of the "Effective Management" series, which is a series of management training texts allying student-centred learning to core business knowledge. Each text should be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. Using a wide range of examples and cases, this text brings together theory and practice to examine the role of the entrepreneur and the importance of entrepreneurship in business.

This volume is part of the "Effective Management" series of management training texts allying student centred learning to core business knowledge. Each text should be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a highly developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. Using a balance of theory, cases and practical exercises, "Effective Marketing Communications" develops and refines an understanding of marketing communications and allies this to the acquisition of practical marketing skills. It should be useful reading for business studies students and executives new to marketing.

Effective Labour Relations

by Alan Anderson

Published 25 September 1994
This text is part of a series of high-quality management-training texts allying student-centred learning to core business knowledge. Each text aims to provide a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly developed activity-based approach to learning and link generic management skills to underpinning knowledge and concepts. Using a wide range of examples and cases, this text brings together theory and practice to examine the management of conflict - conflict between capital and labour and between management and trade unions.

This work is part of a new series of management-training texts allying student-centred learning, studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a highly developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. Including a glossary of accounting terms, many worked examples and cases, this book seeks to remove the mysteries of accounting, and explain concepts in understandable terms.

This instructor's manual is part of a series of management-training texts allying student-centred learning to core-business knowledge. Each book aims to provide a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. In this book, taking an activity- and skills-based approach, Anderson stresses that the management of people is both a line-role and a function of staff specialists. Unlike other texts in the area, Anderson argues for a company-wide approach to managing people, focusing on both task-organizational demands and the genuine needs and aspirations of individuals at work.

This volume is part of the "Effective Management" series which is a series of management training texts allying student-centred learning to core business knowledge. Each text should be a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business, the books take a highly developed activity-based approach to learning and link key generic management skills to underpinning knowledge and concepts. This text shows how the entrepreneurial spirit of the small firm must pervade the whole shifting culture of the larger organization.

This volume is part of the "Effective Management" series which is a series of management training texts allying student-centred learning to core business knowledge. Each text is a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a developed activity-based approach to learning, and link key generic management skills to underpinning knowledge and concepts. The analytical framework of this book reduces the complexities of international marketing, without a loss of the basic understanding, and develops a strategic vision of the whole process.