This volume is part of the "Effective Management" series which is a series of management training texts allying student-centred learning to core business knowledge. Each text is a complete resource for managers, trainers and students of business who are studying at NVQ levels 4 and 5. In each of the main functional areas of business the books take a developed activity-based approach to learning, and link key generic management skills to underpinning knowledge and concepts. The analytical framework of this book reduces the complexities of international marketing, without a loss of the basic understanding, and develops a strategic vision of the whole process.
- ISBN10 0631191275
- ISBN13 9780631191278
- Publish Date 25 May 1995
- Publish Status Cancelled
- Out of Print 24 September 2004
- Publish Country GB
- Publisher John Wiley and Sons Ltd
- Imprint Blackwell Publishers
- Format Paperback
- Pages 256
- Language English