Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage. This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries...
Michael Gericke is one of the most influential graphic designers in the world today. This much anticipated monograph covers four decades of work by the acclaimed graphic designer and Pentagram partner. Lavishly illustrated throughout at close to 500 pages, the book is driven by a celebration of places, telling stories, and making images and symbols - predominantly through Gericke's work with projects for buildings, civic moments, exhibitions and visual identities, including for posters,...
The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playful...
In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behavior manifests in the setting of politics, religion, and sport, three settings of intense group member bias. Building on the author’s Hierarchy of Out-group Derogation (HOD) and Out-group Derogation Spectrum (ODS), it discusses the potential of common interests to drive out-group cooperation. The work ends with a call for future research t...
This book takes an interdisciplinary approach to the world of consumption, covering different topics and including sociological, economic and marketing aspects. The term ‘consumption’ is vague and even in academic disciplines the term is used in a variety of ways. Consumption research asks how earnings and spending are related to each other. More generally, consumption research investigates how people, social classes or societies realize their consumption practices. The question of how consisten...
Covering the period from the beginning of the Cold War to the installation of the International Space Station, this book documents a rare collection: almost 250 mission patches worn by Soviet and Russian cosmonauts since 1963. Alexander Glushko, one of the leading specialists in the history of manned space flight and rocket technology in Russia, presents numerous emblems with individual explanations in their applied context: as patches worn on spacesuits. The collection not only comprises partia...
Sketchbook (Sketchbooks for Kids, #1) (Notebook for Designers, #2)
by Notebook Fever
Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges. In accordance with this, over the forthcoming years it w...
As an in-depth explanation of one organisation s brand strategy, this guide is both fascinating and full of useful insights. The CA magazine (UK) Get tactical insight from the top business-to-business branding experts and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deli...
Type is an integral element in the creation of any logo and the process of font selection for identity design involves much more than simply dropping a typeface onto a shape. In "Logo Type", 200 identity designs are presented with designer explanations of why certain fonts were used in the design and how the fonts were selected. Issues of industry appropriateness, type legibility, historical perspectives and more will be covered. Throughout the book, designers provide personal helpful tips for s...
A guide to strategic communication for stronger brands!Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a met...
Architectural Logos contains a wonderful selection of logos, trademarks and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs and doors.
The second in the seven-volume LogoLounge Master Library series, LogoLounge Master Library, Volume 2: 3000 Animal & Mythology Logos is a highly organized collection of 3,000 animal and mythology logo designs, culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with animals and mythological characters. Animals have been depicted symbolic...
Signs of our times. This is a monumental logo compilation. The 2009 Academy Award-winning "Animated Short Logorama", heavily based on the use of logos and brands, became the ultimate reference for corporate culture. Conceived by Ludovic Houplain from H5 design studio in Paris, the film tells the story of our times through the products and services that sorround us on a daily basis. The trio who directed it, Francois Alaux, Herve de Crecy, and Ludovic Houplain, conducted an extensive research for...
Hospitality Branding (Cornell Hospitality Management: Best Practices)
by Chekitan S. Dev
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend af...
The role of designers in communication and visual culture is evolving, from designers serving as commercial "hired guns" to assuming the more empowering roles of design authorship. It has become standard practice in design education to teach designers to develop their own voice and create self-initiated projects. In this book, Steven McCarthy, a professor of graphic design at the University of Minnesota and an expert on the subject, provides an overview of the phenomenon of design authorship an...
Cat Food for Thought is a one-of-a-kind gallery of cat food label art coupled with purring quotes and clever words of wisdom. Containing a selection culled from thousands of labels, this book showcases rarities that will stoke the interests of designers, cat lovers, and pop culture fanatics alike. When it comes to cat food, Americans are most familiar with a few iconic brands, such as 9Lives and Friskies. But in the 1950s to 1970s, there were scores of companies competing the feline cuisine mar...
