Type is an integral element in the creation of any logo and the process of font selection for identity design involves much more than simply dropping a typeface onto a shape. In "Logo Type", 200 identity designs are presented with designer explanations of why certain fonts were used in the design and how the fonts were selected. Issues of industry appropriateness, type legibility, historical perspectives and more will be covered. Throughout the book, designers provide personal helpful tips for selecting type for use in logo designs.
- ISBN10 1600616704
- ISBN13 9781600616709
- Publish Date 25 March 2011
- Publish Status Cancelled
- Out of Print 8 March 2017
- Publish Country US
- Publisher F&W Publications Inc
- Imprint How Books
- Format Hardcover
- Pages 224
- Language English