Rajagopal

Unmasking Invisible Challenges in Entrepreneurship (Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies)

Proximity Marketing

Rebuilding Entrepreneurship at the Grassroots (Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies)

Challenge-Based Learning, Research, and Innovation (Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies)

Evolving with Inclusive Business in Emerging Markets

Agile Marketing Strategies

Crowd-Based Business Models

Sustainable Businesses in Developing Economies

Transgenerational Marketing

Competitive Branding Strategies

Contemporary Marketing Strategy

Qualitative Marketing Research

Consumer Behavior Theories

Marketing Research

Rethinking Market Research for Global Business Integration (Advances in Marketing, Customer Relationship Management, and E-Services)

Business Dynamics in North America

Innovative Business Projects

Consumers & Markets

Sustainable Growth in Global Markets

The Butterfly Effect in Competitive Markets

Understanding Consumer Behavior and Consumption Experience (Advances in Marketing, Customer Relationship Management, and E-Services)

Architecting Enterprise

Managing Social Media and Consumerism

Marketing Decision Making and the Management of Pricing (Advances in Marketing, Customer Relationship Management, and E-Services) (Advances in Marketing, Customer Relationship Management, and)