Cim Paper 10 - International Marketing Strategy (CIM Study Text S.: Diploma, paper 10)
This study text focuses on international marketing strategy. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Idea to Impact. A Strategic Marketing Playbook & Biz Planner for Entrepreneurs based on Psychology & Behavioral Science.
by Heba Mahdy
10 reasons for building a brand impression1 Makes your target group know a oeyour branda more and more.2 Makes your customers increasingly love "your brand".3 Creates a customer buzz and ultimately results in an increase in product profits.4 Makes your brand image look good...always.5 Makes customer remember "your brand" and become loyal customer who never turn to another brand.6 Know how to win your customer's heart and never dissatisfy your customer base.7 Makes a great first impression.8 For...
“Three Steps to Yes shows you how to sell your ideas or yourself . . . a clear guide for instilling trust and respect.” —BookPage Everybody has to sell something sometimes. Whether you’re a manager or an employee, getting your message across requires selling yourself and your ideas in a way that guarantees a positive response, even from the most stubborn listener. Three Steps to Yes teaches you how to get your way without becoming a high-pressure salesman, without compromising your p...
Sales Log Book (Business Managerial Logbook, #1)
by Michelia Business Managerial Logbook
The COMPTRACK software has been designed to help marketing professionals track their competitive marketing environment with a menu-driven, yet scientifically valid system. As information about the marketing programs of competitors and their market shares become available, this information can be systematically added to the data base. Through modelling updates on the changing data, the software is able to detect unusual decisions of the competitors or decisions which depart from historical patter...
This practical guide provides an understanding of internal marketing and the seven components of an internal marketing strategy (IMS). Put simply, internal marketing is largely about the things people do within an organization that contribute to the achievement of the organization's overall purpose and success. By offering a balance of both theory and practice, Michael Dunmore shows the reader how to develop an IMS that integrates the whole organization and produces teams that can work tog...
The skills required by sales executives and managers to sell to key accounts is very different from standard sales techniques. Those selling to key customers must focus their efforts on building long-term turnover and profitability, and on understanding the special needs of individual clients. This guide explains how to win and keep key customers by: identifying the decision-makers; building an account team; running a customer contact programme; developing accounting plans; and selling both prod...
CIM Practice and Revision Kit
This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Outstanding Sales Performance
The Secrets of Power Negotiating (Inside Secrets from a Master Negotiator, #1)
by Roger Dawson
Good Things Come To Those Who Work In Finance
by Team Building Art Journals