In recent years, developing a value proposition has become a primary consideration for businesses. A value proposition is a business or marketing statement that summarises why a customer should buy a particular product or service - highlighting the benefits, costs and value that a company can deliver to prospective customers and customer segments, and demonstrating the advantages over any competitors. Value Propositions to Sales Propositions provides guidance for business leaders - demonstrat...
Service Management and Marketing (Issues in organization & management)
by Christian Gronroos
A service can be defined as any activity or benefit that one party can offer to another, which is essentially intangible and does not result in the ownership of anything. Services encompass a very wide range of activities e.g health care, education, tourism, insurance and finance. This is the second edition of a very successful book written by one of the leading writers and researchers in services marketing and management. The most important change in this new edition is a greater emphasis on th...
This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy. The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics - not just modelin...
Critical Concerns in Transfer Pricing and Practice
by Wagdy M. Abdallah
For multinational corporations (MNCs), there is arguably no more important operational function that affects all areas of manufacturing, marketing, management, and finance as international transfer pricing—the practicing of supplying products or services across borders from one part of the organization to another. Its complexity is compounded by the impact of e-commerce, speeding the flow of goods and services; intangible assets, such as intellectual property, whose value is difficult to quantif...
Multipack: Principles of Marketing with Consumer Behaviour
by Philip Kotler and Gary J. Bamossy
This great value multipack contains Kotler: Principles of Marketing 10e (ISBN: 0131212761) and Bamossy: Consumer Behaviour (ISBN 027365182X).
Cim Paper 10 - International Marketing Strategy (CIM Study Text S.: Diploma, paper 10)
This study text focuses on international marketing strategy. It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
Idea to Impact. A Strategic Marketing Playbook & Biz Planner for Entrepreneurs based on Psychology & Behavioral Science.
by Heba Mahdy
In their first-level testbook "The Essentials of Marketing", Geoff Lancaster and Lester Massingham established the fundamentals and theories of modern marketing. This second-level text begins the necessary movement from facts to strategy, from principles to practice. "Marketing Management" examines the trends within the business and in the external environment which have produced the need for a truly strategic approach to marketing. These include the development of the multi-product and the mult...
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This "one-stop" source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disa...
Profit doesn't drive purpose. Purpose drives profit. We made some incorrect assumptions about work and those assumptions are killing us. We allowed a narrative that is solely about earnings to replace what we know to be true about human motivation. Human beings are hardwired to seek purpose, but according to data, most people don't feel a sense of purpose in their work. Work has become a grind, an endless series of tasks that lack meaning. Building upon her bestseller Selling with Noble Purp...
10 reasons for building a brand impression1 Makes your target group know a oeyour branda more and more.2 Makes your customers increasingly love "your brand".3 Creates a customer buzz and ultimately results in an increase in product profits.4 Makes your brand image look good...always.5 Makes customer remember "your brand" and become loyal customer who never turn to another brand.6 Know how to win your customer's heart and never dissatisfy your customer base.7 Makes a great first impression.8 For...
I'm A Mom And A Supervisor Nothing Scares Me (6x9 Supervisor Planner January 2020 - December 2020, #2)
by Inigo Creations
Security Fundamentals for E-Commerce (Artech House Computer Security)
by Vesna Hassler
This handbook offers an in-depth understanding of basic security problems and relevant solutions for those charged with maintaining the security of e-commerce sites. From designing secure Web, e-commerce and mobile commerce applications, to securing your internal network, to providing secure employee/user authentication, this book is structured to provide a comprehensive overview or help the reader pinpoint topics of immediate concern.