This practice and revision kit focuses on communications strategy for marketing. It is part of a range of CIM kits launched in 1994. Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams. All texts carry the full recommendation of the CIM examiners.
- ISBN10 0751749281
- ISBN13 9780751749281
- Publish Date 30 September 1999
- Publish Status Out of Print
- Out of Print 22 July 2005
- Publish Country GB
- Publisher BPP Professional Education
- Imprint BPP Publishing Ltd
- Edition 5th Revised edition
- Format Paperback
- Language English