The Stakeholder Strategy" presents a new approach to management that is focused on collaboration. The author illustrates relationship - building strategies with easy - to - grasp concepts from everyday life and lays out the steps a company can take to create a collaboration - friendly organization.
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing. This global approach also presents marketing in a cross- functional approach to the business operation. Global orientation...
Value Creation for Competitive Differentiation
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and replaces them with modern techniques for reading customer behavior and regulating your own behavior to make more sales without having to get pushy. If you want to sell more and be a nicer person, this is an ideal sales resource.
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management: An Indian Perspective aims to understand these challenges. Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keep...
A practical marketing training resource and job aid. This pack presents photocopiable sheets which build up to form a marketing plan. It is aimed at those who require more than a basic understanding of marketing principles but whose requirements are not academic. However, it may be used for those attempting the Marketing Products and Services NVQ at levels 3 and 4.
Promotional Practice (Marketing Series: Student) (CIM Student Workbook S.: Advanced Certificate)
by Cathy Ace
This is an updated edition of the popular workbook, written to match the latest syllabus. It has been written for students studying the "Promotional Practice" module of the CIM Diploma; it is endorsed by Trevor Watkins, the CIM Chief Examiner, and contains sample exam questions. The layout of this text is lively and interactive. Each unit has the same structure with the intention of making learning easier and more consistent, and contains objectives, test tasks, practical examples and case studi...
Everyone is a salesperson. Whether you want to admit it or not, there is a point where you have to persuade an individual or group to change their current course of action in favor of a new one. This book is a sales guide, but moreimportantly, it is a guide on how to transition into the professional world and how to avoid the many pitfalls that have claimed countless victims. Drawn from his successful career in corporate sales and client services, Doug Gentilcore shares his firsthand experience...
This title is a new edition of a title that will save you money at the expense of a couple of hours of your time. Ultimately, every successful enterprise must attract, serve and win the loyalty of customers by providing worthwhile products and delivering excellent service. Getting and maintaining loyal customers affects an organisation's bottom line more than any ad campaign, marketing programme or PR effort. This book is designed to get all managers and employees thinking about the little thing...
