A practical marketing training resource and job aid. This pack presents photocopiable sheets which build up to form a marketing plan. It is aimed at those who require more than a basic understanding of marketing principles but whose requirements are not academic. However, it may be used for those attempting the Marketing Products and Services NVQ at levels 3 and 4.
- ISBN10 0750635509
- ISBN13 9780750635509
- Publish Date 4 September 1997
- Publish Status Out of Print
- Out of Print 2 August 2000
- Publish Country GB
- Publisher Taylor & Francis Ltd
- Imprint Butterworth-Heinemann Ltd
- Format Paperback
- Pages 198
- Language English