From a long-time Alibaba executive and friend of Jack Ma, this is first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for busi...
Sure to make you think twice before responding to the next telephone sales call you receive, this volume explores why telephone boiler rooms and other scams thrive and how fraudulent techniques and deception migrate to and from conventional businesses. "The Boiler Room and Other Telephone Sales Scams" is grounded in the nine years Robert Stevenson spent working covertly as a "participant-observer" in telephone rooms (the ethical implications of which he discusses in an epilogue). As Stevenson de...
Mail Clerk Log (Logbook, Journal - 124 pages, 6 x 9 inches) (Unique Logbook/Record Books)
by Unique Logbooks
In late 2010, Groupon made an incredible gamble. Rather than take Google's $6 billion buyout offer, founder Andrew Mason turned the search giant down and decided to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twenty-somethings. The wild ride couldn't last, but Mason thought otherwise, and with knowledge of a possible IPO he liked his odds. A discount service that offers a deal a day at local merchants in countless...
This book presents a blueprint that shows anyone selling a product or service by mail how to multiply their earnings. Focusing on the small business ($10,000 - &250,000) it lays out in plain yet thorough detail how to create an offer that customers will respond how to follow through with an appropriate response, and write and design direct mail brochures and letters. Featuring hundreds of examples from the author's experience, it shows how to find and select the right mailing lists, use card dec...
How to Create an Information Product in One Day or Less
by Robert Imbriale
How to Get Paid $73,150.00 for Only Mailing 1,000 Letters!
by T J Rohleder and Chris Lakey
They had their orders, they stopped for nothing. They were carrying a billion dollars, and such a sum of money cannot manifest either sympathy or curiosity; it has enough to do to take care of itself. The year was 1937, and Upton Sinclair had just completed a novel bearing the subtitle A Story of Ford-America. Eighty-three years later, the market capitalisation of Amazon.com has exceeded one trillion dollars, while the value of the Ford Motor Company hovers around thirty billion. We have, it se...
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time. With the publication of The Everything Store in 2013, Bloomberg journalist Brad Stone revealed how the unlikely Seattle start-up Amazon became an unexpected king of ecommerce. Since then, its founder has led Amazon to explosive growth in both size and wealth. In less than ten years, Amazon...