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This book presents a blueprint that shows anyone selling a product or service by mail how to multiply their earnings. Focusing on the small business ($10,000 - &250,000) it lays out in plain yet thorough detail how to create an offer that customers will respond how to follow through with an appropriate response, and write and design direct mail brochures and letters. Featuring hundreds of examples from the author's experience, it shows how to find and select the right mailing lists, use card dec...

In late 2010, Groupon made an incredible gamble. Rather than take Google's $6 billion buyout offer, founder Andrew Mason turned the search giant down and decided to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twenty-somethings. The wild ride couldn't last, but Mason thought otherwise, and with knowledge of a possible IPO he liked his odds. A discount service that offers a deal a day at local merchants in countless...

What do haunted furniture, bear cubs, and a skydiving baby have in common? Answer: Serial craigslist poster and parodist Gary Fingercastle. Picture this: Author and agitator Gary Fingercastle posts hundreds of mock advertisements on the popular website craigslist.org and receives thousands of real-life responses. And because truth is stranger than fiction, he learns that: People will do anything for love (like jumping into a lion pen and dressing up like a Christmas tree).You can give anything...

It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding th...

This book constitutes the refereed proceedings of the 4th International Conference on E-Commerce 2003, held in Prague, Czech Republic in September 2003. The 42 revised full papers presented together with an invited paper and a position paper were carefully reviewed and selected from 108 submissions. The papers are organized in topical sections on auctions, security, agents and search, ebXML, modeling and technology, XML, design and performance, business processes, and brokering and recommender...

‘Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical CandorWorking Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services – including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services – to life. T...

They had their orders, they stopped for nothing. They were carrying a billion dollars, and such a sum of money cannot manifest either sympathy or curiosity; it has enough to do to take care of itself. The year was 1937, and Upton Sinclair had just completed a novel bearing the subtitle A Story of Ford-America. Eighty-three years later, the market capitalisation of Amazon.com has exceeded one trillion dollars, while the value of the Ford Motor Company hovers around thirty billion. We have, it se...