This book presents a blueprint that shows anyone selling a product or service by mail how to multiply their earnings. Focusing on the small business ($10,000 - &250,000) it lays out in plain yet thorough detail how to create an offer that customers will respond how to follow through with an appropriate response, and write and design direct mail brochures and letters. Featuring hundreds of examples from the author's experience, it shows how to find and select the right mailing lists, use card decks, predict profits, gain on competitors with a single promotional device and more.
- ISBN10 0471879088
- ISBN13 9780471879084
- Publish Date 5 February 1986
- Publish Status Out of Stock
- Out of Print 13 July 1995
- Publish Country US
- Imprint John Wiley & Sons Inc
- Format Hardcover
- Pages 400
- Language English