Customer Behavior seeks to make a connection between customer behavior principles and the elements of marketing strategy. This anxiously awaited text goes beyond the conventional subject matter of consumer behavior textbooks by focusing not only on the behavior of "buyers" (whether they be in household or business markets), but also on the behavior of users and payers.
- ISBN10 003023784X
- ISBN13 9780030237843
- Publish Date 10 October 1997
- Publish Status Active
- Out of Print 30 December 2006
- Publish Country US
- Publisher Cengage Learning, Inc
- Imprint South-Western
- Format Hardcover
- Language English