Comunicacion Para Pymes (Comunicacion y Cultura)
by Nadia Caracciolo
Identity 2.0 looks at current and future issues that influence businesses, institutions, and service-oriented organizations. The book connects identity as the driving force behind everything from innovation and change processes to social and economic topics--all illustrated with case-studies and opinions of creative and business companies.
Ultimate Strategies for Search Engine Optimization (Seo) Part 1
by David a Osei
Home Care Business Marketing (How to Make a Million in Nursing, #3)
by Jane John-Nwankwo Rn
By the author of Populuxe. This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
Creating Powerful Brands (CIM Professional Development)
by L.De Chernatony and Malcolm McDonald
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice. The powerful and expert analysis of key elements of branding gives the reader: * A comprehensive coverage of brand management * An applications orientated approach grounded on solid theory * A set of unique frameworks for organizing the principles of brand building Students on...
Global and Multicultural Public Relations
by Juan-Carlos Molleda and Sarab Kochhar
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic...
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche" (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled...