While there are numerous books on the subject of marketing using the internet, all tend to be practitioner-oriented and focus solely on computer nuts and bolts. "Internet Marketing" discusses many of those same nuts and bolts, but places them in the context of marketing strategy, consumer behaviour, advertising and the other business topics that make marketing different from computer programming. The printed textbook and the associated website have been designed from the start to complement each other. The textbook teaches the key concepts and provides a serial narrative on the topic. The interactivity of the internet, on the other hand, provides the reader with various activities, such as hypertext cases and homework questions.
- ISBN10 0471203726
- ISBN13 9780471203728
- Publish Date 3 October 2011
- Publish Status Cancelled
- Out of Print 28 July 2004
- Publish Country US
- Publisher John Wiley and Sons Ltd
- Imprint John Wiley and Sons (WIE)
- Edition 4th edition
- Format Paperback
- Pages 176
- Language English