Brilliant Business
5 total works
A hands-on skills set book, you’ll discover all the techniques you need to be creative. It highlights how creativity is taking shape in the business world and approaches the topic from both a macro and micro level; how you can get your organisation to be more creative, and how you can be creative yourself.
It’s an ideal first step into the world of creativity for all those who thought creativity belonged to a creative elite – the reality is that everyone is creative.
BRILLIANT FEATURES:
• Lessons in finding inspiration.
• The ten most creative things that have ever happened in business.
• The ten most creative products in business.
• How to think, act and talk creatively.
Nominated for CMI Management Book of the Year 2010 in the Innovation & Entrepreneurship category
Marketing. Everyone knows it's really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.
Brilliant Marketing answers key questions such as:
What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant?
How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury's Gorilla.
How do I write and manage a marketing plan?
It covers every aspect of presenting, from preparation and planning right through to dealing with nerves and mastering the art of presentation performance.
Brilliant outcomes:
- Learn the top ten tips of presentation mastery
- Discover how to make presentations powerful, colourful and memorable
- Always feel confident and inspired to give it your very best shot
- Deliver an inspiring presentation, even with no visual aids.
