Graphic Designer's Library
1 total work
How to Design Trade Marks and Logos
by John Murphy, Michael Row, and Michael Rowe
Published 12 May 1988
An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.