An illustrated book for graphic designers describing the whole process of creating corporate identities - design and conceptualization, idea editing and refinement, product placement, strategy development and the legal aspects of marketing a logo. A review of existing logos defines how they were created and the reasons for their success.
- ISBN10 0714825573
- ISBN13 9780714825571
- Publish Date 12 May 1988
- Publish Status Out of Print
- Out of Print 24 April 1998
- Publish Country GB
- Imprint Phaidon Press Ltd
- Format Paperback
- Pages 144
- Language English