Irwin/McGraw-Hill Series in Marketing

1 total work

Strategic Marketing Management Cases

by David W. Cravens, Prof C. Lamb, and Victoria L. Crittenden

Published 1 October 2001

"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.