"Strategic Marketing Management Cases" is a versatile collection of approximately 45 cases. This casebook has a decision-making focus and addresses the challenges facing marketing managers today. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies, and target market strategies.
- ISBN10 0071124918
- ISBN13 9780071124911
- Publish Date 1 October 2001
- Publish Status Unknown
- Publish Country GB
- Publisher McGraw-Hill Education - Europe
- Imprint McGraw-Hill Publishing Co.
- Edition International student edition
- Pages 696
- Language English